I am sitting in a classroom, asking myself if our business model is sound also in real world — and not only in Finland, but elsewhere in world. Just a moment ago I thought we had been considering our product and business model from every possible angle.
Some moments later, I’d formed a totally new view of one of the hardest obstacles in Neuro Event Labs’ path, which opened a few new options to overcome a problem we hadn’t thought of earlier. All that combined with an idea of how to utilize partnering/teaming up better with other players in this field to share the pain; to share the risk.
The reason for all this internal dialogue is that I’m sitting in a one-on-one sparring session by Kasvu Open, also known as Mylläröinti. And there I am, finding myself asking whether our business model on paper really works in real life. I’m realizing that there are many partnering/co-operation possibilities out there. We are not alone. We are finding new connections. We are asking questions and getting fresh views for solutions to our problems, based on experience that particular Mylläri (the Finnish word for miller) has in the start-up world, medical space, or business in general.
This is Myllärointi as its best; pushing you to ask yourself those difficult questions that have been postponed many times; giving you the opportunity to utilize the experience of individual business leaders on specific problems for which you don’t yet have an answer. The are there to help with expanding your network, adding new contacts and even finding potential new partners, customers or advisors for your business. Kasvu Open is the biggest sparring program in Finland, focusing in growth. In 2017, there are over 400 selected companies, 15 selected in the health industry where Neuro Event Labs is operating, and over 1000 experienced business people sparring, better known as Mylläri. I have been so happy to find that there exists such a group in Finland who is truly willing to help me in my business and willing to provide their experience and connections to make our product, business model, and story better.
I can’t wait for next week’s sessions in Kasvu Open to elaborate our growth path further, sharpening our story – and yes – also giving careful thoughts for new paths we haven’t yet studied thoroughly.
Neuro Event Labs’ CEO Kaapo Annala pitched this week in Finland’s biggest company growth challenge, Kasvu Open. After making it to the top-10 finale (out of 839 companies), Neuro Event Labs took second place in the start-up series, as well as being voted the “audience choice” in a landslide victory.
Startups are all about disrupting the status quo - finding a superior, often a high-tech, solution to a problem and changing how the markets work. This week, the Neuro Event Labs team will be attending Slush, one of the biggest startup events in the world. At Slush, we will demo a key element of our solution: a machine vision sensor that detects even the tiniest of disruptions in a person’s breathing.
Medical certification is a complicated landscape. In order to get an understanding of a process and find out what should be done, one encounters a significant amount of literature to process. Thankfully, there are people and services that can simplify this puzzle significantly. If you don’t want to read every page of every EU directive, their guidelines, hard-to-decipher pages of Finnish law, and make tens of phone calls just to understand how the actual process works, I can recommend some without hesitation.